Meet Coach Cortney Rose — DesignHER Foundation
Coach Cortney Rose — Founder
Cortney Rose
Meet the Founder

I didn’t build this because life was easy.

I built it because I refused to let life decide who I would become.

There have been seasons that could have rewritten my story. Abuse. Domestic violence. Bankruptcy. Heartbreak. Being robbed. Being hacked. Being stalked. Betrayal. Loss. Pain. Starting over — more than once.

Every one of those moments showed up with the same question… “Are you going to stop building?”

My answer became… Absolutely not.

You don’t build after the storm.
You build through it.

DesignHER wasn’t born from perfection. It was built in the middle of construction. While healing. While rebuilding. While growing. While figuring it out.

God never asked me to wait until life became easy. He handed me tools. He taught me how to pray with authority. How to heal with intention. How to write the vision. How to build businesses. How to steward money. How to lead people. How to create freedom.

Those tools changed my life. Now they’re yours.

Welcome to DesignHER. Where women stop waiting… and start building.
Why Should You Trust Me?

I didn’t build when it got easy.
I built while it was hard.

This is not a highlight reel. This is every year of my life laid side by side — what was breaking on the left, what I was building on the right. Read them together. That is the whole lesson: you do not need life to cooperate before you are allowed to build.

14
Years in Business
14,000+
Families Served
$3.2M+
Revenue Built

Every dollar of it earned in the same years you are about to read about.

  1. 2008
    The year everything went — before the first dollar

    What I Carried

    My family lost everything. No safety net, no fallback, no one coming.

    What I Built Anyway

    I learned early what it costs to have nothing — and I decided I would never be that unprepared again.

  2. 2012
    The first job, and the first lesson

    What I Carried

    I started working with a man who promised to pay me. He never did.

    What I Built Anyway

    I got my first official job. I learned taxes from the inside out — and I kept the knowledge even when I didn’t get the check.

  3. 2013
    I bet my retirement on myself
    $120,000+740 families

    What I Carried

    My business partner — who was also my boyfriend — became physically violent in the office, in front of my team. He strangled me badly enough that I couldn’t move my neck without steroids.

    What I Built Anyway

    Cashed out my 401(k) and opened my tax company. Brought in over $40,000 in my very first tax season. Closed my first year at over $120,000.

  4. 2014
    I left it all and started over
    $140,000935 families

    What I Carried

    I handed the business I built to the man who hurt me, and walked away with nothing but what I knew. New city. No clients. No name. No network.

    What I Built Anyway

    Rebuilt the firm from zero in a city where nobody knew me. Finished the year at $140,000.

  5. 2015
    Two jobs, one blueprint
    $160,0001,075 families

    What I Carried

    Worked a full 9-to-5 while running the firm — no rest, no margin.

    What I Built Anyway

    Ran the same model again and it worked again. That’s when I knew it was a blueprint, not luck. Bought my dream home. Opened a women’s car dealership so my clients would stop getting taken advantage of on the lot. Finished at $160,000.

  6. 2016
    The year I got the yes and lost the most
    $200,0001,185 families

    What I Carried

    I was sexually assaulted at a business meeting while my assistant was on the phone in the next room. Lost over $80,000 in the car business to family and friends I brought in to work with me. A staff member stole a car.

    What I Built Anyway

    The owner of the commercial storefront I wanted told me no. I asked to meet him face to face — and he said yes. Signed my first commercial lease. Crossed $200,000.

  7. 2017
    Audited and heartbroken in the same season
    $200,0001,195 families

    What I Carried

    The IRS audited multiple years. I didn’t pass. I was left with a six-figure tax bill. The man who told me he was going to marry me was cheating. I found out, and it broke me.

    What I Built Anyway

    Held $200,000 while carrying a six-figure bill and a broken heart. Kept every client I had.

  8. 2018
    The quiet year of repair
    ≈ $205,0001,150 families

    What I Carried

    The IRS placed a lien on my properties. Over $100,000 in tax debt — because my books weren’t kept the way they wanted them in my first years. Healing from personal and family trauma at the same time.

    What I Built Anyway

    Kept the firm open and the doors unlocked while the lien sat on everything I owned. Grew anyway.

  9. 2019
    They broke in. I opened anyway.
    $210,0001,175 families

    What I Carried

    Someone broke into my office. We were robbed.

    What I Built Anyway

    Reopened and resumed business — because my clients still needed me. Finished at $210,000.

  10. 2020
    Holding the line
    ≈ $215,0001,085 families

    What I Carried

    More family trauma, more drama. Still healing from everything the years before had handed me.

    What I Built Anyway

    Held the business steady through a year that took a lot of people out.

  11. 2021
    Closed the doors, kept the firm
    $225,0001,120 families

    What I Carried

    COVID shut down my brick-and-mortar in the middle of tax season. The IRS audited the business.

    What I Built Anyway

    Moved the entire firm home and ran the season from my house. Grew to $225,000 in the year the storefront closed.

  12. 2022
    My first $100,000 week
    $300,0001,010 families

    What I Carried

    A long-term relationship ended. Another heartbreak. The IRS revoked my passport and my right to travel.

    What I Built Anyway

    Invested $55,000 in myself to learn online marketing. Had my first $100,000 week. Crossed $300,000 for the first time.

  13. 2023
    Cameras on the house, doors still open
    $275,000940 families

    What I Carried

    I was stalked, hacked, harassed, and threatened with harm. I had to install cameras around my home and bring in law enforcement.

    What I Built Anyway

    Served my clients through an entire season while afraid in my own home. Held $275,000.

  14. 2024
    Terrified, audited, and still open
    $285,000880 families

    What I Carried

    The stalking continued. Someone showed up at my home and threatened me. I feared for my life. One of my companies filed bankruptcy. The IRS audited all four of my companies. I was devastated.

    What I Built Anyway

    Grew to $285,000 in the year I was most afraid.

  15. 2025
    Bankrupt on paper, not in practice
    $300,000810 families

    What I Carried

    Forced to file personal bankruptcy. Watched my credit fall from 800 to the 500s. Endured extreme verbal abuse from someone whose entity I helped build while I let mine suffer. Invested over $50,000 into a business I was then removed from — lost the money and the years. Still unmarried. Still praying prayers that hadn’t been answered.

    What I Built Anyway

    Went back to $300,000 in the year the paperwork said I had nothing.

  16. 2026
    My best year, in my hardest season
    $380,000745 families

    What I Carried

    My bankruptcy was dismissed, leaving me with $600,000 in debt. Credit dropped into the 400s. Loss, transition, and lawsuits — all at once.

    What I Built Anyway

    My highest year ever: $380,000. Started turning every single thing on this timeline into BuildHer Blueprint — so the women coming behind me don’t have to learn it the way I did.

Every year on this list has something in it that could have ended me. And every year on this list has a number next to it.

That is the whole point. I did not build because life got easier. I built while it was hard — and you are not looking at someone who hasn’t built anything.

What I’ve Healed From — and Kept Building Through

Abuse · Assault · Abortion · Bankruptcy · Audits & Liens · Stalking · Betrayal · Heartbreak

If you are in the middle of a hard year right now, and you are still showing up — you are already doing it.

BuildHer Blueprint exists so you don’t have to learn it the way I did.

Not to Inspire — to Equip

My mission isn’t to inspire women.
It’s to equip them.

To help women stop surviving and start building.

Build faith that doesn’t fold under pressure.
Build peace that isn’t controlled by circumstances.
Build businesses that create freedom.
Build financial confidence.
Build healthy relationships.
Build discipline. Build purpose.

Because the woman God is calling you to become… is built one decision at a time.

“I don’t teach women how to escape hard seasons.
I teach them how to build in the middle of them.”

— Cortney Rose
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